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Marketing Research Test Bank (Chapters 1 to 14)
- Exam (elaborations) • 155 pages • 2021
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Marketing Research Test Bank 
Chapter 1— Marketing Research: From Data to Information to Action 
Which of the following is NOT consistent with the definition of marketing research? 
Chapter 1— Marketing Research: From Data to Information to Action 
 
MULTIPLE CHOICE 
 
1.	Which of the following is NOT consistent with the definition of marketing research? 
 
 
 
 
 
ANS: D	PTS: 1 
NAT: AACSB Analytic | CB&E Model Research | Bloom's: Knowledge 
 
2.	Marketing research: 
 
 
 
 
 
ANS: B	PTS: ...
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